Friday, 3 October 2014

Promotion package for an album release

I believe this is one task that our group could really achieve well on and finish it within the time scale we have. One advantage of doing this brief is that all of us in the group know now how to use Photoshop considering we used it to create our magazines in AS Media, so we can all help each other create an advertisement poster for our album release, this is one area we would not struggle with.
On the other hand creating the actual music promo video could be difficult as not all of us have extensive knowledge in filming or editing apart from our A2 pre lim task. Putting this aside I still believe we can learn quickly and as well using a professional camera, smart phones can also capture amazing shots that can be used in the video and advertisement purposes.
I like this task particularly as all things considering we can complete within the time frame as well it looking professional and well rehearsed.
Attached are a few music videos I think we could re create in a way easily and use as our promo video.

#Selfie- The Chainsmokers
https://www.youtube.com/watch?v=kdemFfbS5H0

Rude- MAGIC!
https://www.youtube.com/watch?v=PIh2xe4jnpk

Stay with me- Sam Smith
https://www.youtube.com/watch?v=pB-5XG-DbAA

The first video I chose the majority of it is either in a club or a bathroom, which is easily replicable as we can re create a club like look. These are easy locations so we wouldn't need to spend a lot of time figuring out where to film, giving us more time for more important things like editing and sound. They use basic camera angles and shots that we can easily do as well on the cameras provided. A disadvantage we could have if we used this video is the lack of people we would have to use in the video, The Chainsmokers have hundreds of people to re create the 'club look', unfortunately we wouldn't be able to get this many people so it might not look as effective. Another disadvantage is the lighting, we wouldn't have strobe lighting etc like they have in this video so again it has the potential to not look as good.

I chose the second video as again the locations are easy, in a room (garage) and outside a house. The quality of this video isn't as good so we can use our phone cameras for some shots, to give off the same home video feel. As they've got a story running through the whole video this is captivating for the viewer and they watch the whole thing, luckily for us this is something that is easy to repeat. Unlike the first video this one doesn't use as many people but still more than our group size so we would have to ask others to join in which is do able but more time consuming.

Lastly, the video I chose was Stay with me by Sam Smith which is mainly just him walking down a road, again very easy to repeat and we would only need a few actors that we could get from our own group unlike the other two videos were we would have to recruit others. The basic camera angles in this video is good for us because we can repeat them and still make it look professional. They use simple daylight lightning which again is good for us, we don't need to pay as close attention to this unlike the first video.

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